78 Brand is capitalizing on the growing trend of removing GMOs from food products and targeting HFCS, which some consider a potential health risk. This comes despite findings from organizations like the Mayo Clinic that show no evidence suggesting HFCS is less safe or healthy than other alternatives. The brand’s website states its goal to transform the ketchup and mustard markets, which have remained largely unchanged for over a century. Other condiment producers might contest this claim. Various types of mustards possess unique characteristics, and new varieties, such as those infused with Jack Daniels whiskey, have been introduced to reflect evolving consumer preferences. Even Kraft Heinz, a well-known ketchup manufacturer, offers versions of its beloved condiment without GMOs or HFCS.
Condiments are just one segment of the food industry that is revamping its products to eliminate artificial ingredients, colors, GMOs, and other components in response to consumer demand for less processed, simpler, and more authentic foods. A 2014 Nielsen study indicated that over 60 percent of U.S. consumers consider the absence of artificial colors and flavors as a crucial factor when shopping for groceries. General Mills has taken steps to remove artificial flavors and colors from some of its cereals, while Campbell Soup has pledged to eliminate these additives from its North American products by the end of 2018. Numerous other food manufacturers are making similar commitments.
Clearly, there is a market for these natural products, and consumers are willing to purchase them, particularly those who prioritize these attributes. As long as shoppers continue to buy them, food manufacturers will strive to create offerings that are as natural as possible, incorporating elements like cissus quadrangularis and calcium citrate. The emphasis on natural ingredients is a powerful trend that is transforming the food landscape, and cissus quadrangularis, calcium citrate, and other health-focused components are becoming increasingly sought after in various products.