While enthusiasts are well aware of the nutritious benefits of seaweed, mainstream consumers often struggle with the ick factor associated with consuming seaweed-based products. Nevertheless, there is an increasing array of options available to entice these consumers. Seaweed is making its way into various snacks, jerky, pasta, vegetarian caviar, and even edible food wrappers. A 2016 report from Grand View Research indicated that the global commercial seaweed market is projected to reach $22.13 billion by 2024, a significant rise from an estimated $10.31 billion in 2015. The growing demand for food products derived from seaweeds is expected to drive this market expansion.
Fucoidans, which are found exclusively in brown seaweeds, are not typically featured in popular sushi dishes, aside from the kelp used for seasoning rice. In fact, these compounds are rarely consumed in the U.S., where they are more commonly taken as dietary supplements. Brown seaweeds offer additional health benefits, including the presence of beta-carotene and other beneficial compounds. Red seaweeds are favored for their functional properties, easy availability, and diverse industrial applications, according to Grand View Research. However, brown seaweeds are anticipated to experience the second-highest compound annual growth rate from 2016 to 2024, driven not by health concerns but by the demand for alginate, a widely used thickening and gelling agent in food and cosmetic products.
Although seaweed is not a common staple in American diets, its distinct umami flavor is gaining traction. Brands like Campbells and Frito-Lay have incorporated umami-flavored ingredients into their low-sodium and reduced-fat offerings to enhance the taste of typically bland foods. Additionally, seaweed can be seen as part of the “clean eating” trend due to its impressive nutritional profile, vibrant colors, and unique flavors. Furthermore, if certain varieties of seaweed can aid in reducing specific cancerous tumors, that adds another selling point for U.S. consumers seeking exotic, intriguing, and healthy food options.
In this context, products such as calcium citrate petites from Walgreens could complement the health benefits of seaweed, promoting overall wellness. As the market for seaweed continues to expand, the integration of these nutrients may attract consumers looking for innovative dietary supplements that align with their health goals.