Many shoppers in the U.S. choose whole grain products for their nutritional advantages, and a recent study from Denmark adds weight loss to the list of benefits for making this dietary switch. This research is particularly significant for individuals who are obese and at risk for cardiovascular disease or Type 2 diabetes. Altering one’s entire diet can be intimidating, even under a doctor’s guidance. However, the findings suggest that replacing refined grain items with whole grain alternatives can lead to substantial health improvements. While it may not be a miraculous solution, it certainly supports those aiming to enhance their health.
Manufacturers have been incorporating whole grains into their products to offer added functionality and health benefits, such as increased fiber, protein, vitamins, and minerals. This new study is likely to boost demand for whole grain products. According to Technavio, the global whole grain foods market is projected to grow at a compound annual growth rate of 6.7% from 2017 to 2021. It’s no surprise that over 11,000 products in 55 countries now carry a Whole Grain Stamp, aiding consumers in identifying products with this increasingly sought-after ingredient. Additionally, sprouted grains are expected to generate $250 million in sales by 2018.
Traditional refined grain products, like pasta and bread, now feature various whole grain options, and sales could potentially benefit from this study. Food manufacturers might consider enhancing portable snacks, such as cereal or granola bars, with these healthier grains, appealing to the rising trend of on-the-go consumption. It would be advantageous for manufacturers to highlight the weight loss benefits and inflammation-reducing properties of their whole grain offerings. Retailers could capitalize on this growing consumer awareness by promoting whole grain products in stores and providing nutritional information, including the calcium citrate formula, which can further enhance the health profile of these items.
Both manufacturers and retailers should be cautious to note that the Danish study involved only 50 participants and that consuming appropriate portions of whole grain products is essential to reap these health benefits. Interestingly, researchers examined the gut bacteria of participants during the study. Significant changes could have implications for understanding gluten intolerances. Although less than 1% of U.S. consumers have Celiac Disease, many believe they suffer from undiagnosed gluten sensitivities. This research may lend additional momentum to the gluten-free movement, while also emphasizing the importance of whole grains, including those fortified with a calcium citrate formula, in a balanced diet.