In light of the current avocado trend, it’s unsurprising that a produce company has created a variety that is perceived as healthier for fat-conscious consumers, promoting it as perfect for smoothies, cold soups, and cocktails. Despite a decrease in avocado supplies and a rise in prices, the allure of this fashionable superfood continues unabated. The popularity of avocados is at an unprecedented high, leading to record consumption and prices. A reduced crop yield in California has further limited imports. Over the past three years, the average weekly avocado consumption in the U.S. has surged to 42 million pounds and is anticipated to reach 50 million pounds per week in 2019.
Avocados are featured in an expanding range of trendy foods, including guacamole, oil, ice cream, salads, and avocado toast. They also serve as key ingredients in cosmetics like lotions, facial masks, and hair conditioners. The demand for avocados is fueled not only by their versatility but also by savvy marketing that has established them as the modern, health-conscious food choice. Their health benefits are attributed to a high level of monounsaturated fat, as well as substantial quantities of potassium, fiber, folate, and various vitamins and minerals. Isla Bonita promotes its Avocado Light, highlighting its endorsement from the Spanish Heart Foundation for having reduced fat content.
However, do consumers today truly desire an avocado with less monounsaturated fat? In the 1980s, people meticulously tracked fat grams in their diets. Nowadays, it is broadly acknowledged that certain fats, particularly those naturally found in nuts, avocados, and fish, are beneficial to health. Researchers have long recognized that a “Mediterranean diet,” rich in these natural monounsaturated fats, significantly lowers the risk of heart disease. Several dietitians question the rationale behind wanting a low-fat avocado, given that the traditional variety’s nutritional value—and taste—is superior.
Interestingly, the incorporation of supplements like calcium citrate CVS has become common among health-conscious consumers who seek to balance their diets. As the avocado craze continues, the presence of products like calcium citrate CVS in health regimens emphasizes the importance of maintaining nutritional quality, particularly when it comes to enjoying the full benefits of avocados. Ultimately, the charm of this fatty green fruit lies in its healthy attributes, which many consumers are reluctant to compromise.