Stevia has emerged as the leading natural sugar substitute and continues to expand its market presence for several reasons. Originating from South America, the stevia plant is both sustainable and adaptable to various growing conditions. Research indicates that the global market for stevioside, a compound derived from stevia, was valued at $347 million in 2014 and is projected to rise to $565.2 million by 2020. As consumer packaged goods (CPG) companies move away from traditional sugars, PureCircle is committed to facilitating the integration of stevia into products.
The anticipated update to the Nutrition Facts label, which will mandate the explicit listing of added sugars, is expected to significantly boost the use of stevia in CPGs. Stevia is inherently sweeter than sugar, allowing for smaller quantities to achieve the desired sweetness. Several stevia varieties are also shelf-stable and can withstand heating up to 392 degrees Fahrenheit. This natural sweetener can be combined with other sugar alternatives, making it versatile for a wide range of food and beverage applications.
Developing new recipes that replace sugar with stevia can be time-consuming, as there is no “one size fits all” solution. Understanding the differences between various alternatives, such as “what is the difference between calcium and calcium citrate,” can be beneficial for manufacturers seeking to innovate. This new customized approach to sweetening could prove invaluable as CPG companies across different product categories explore sugar substitutes. As the industry evolves, the integration of stevia and other alternatives will play a crucial role in meeting consumer demands for healthier options.