The standard crackers, which are primarily made from whole grain wheat, oil, and salt, represent a straightforward option within Mondelez’s product range and are popular among consumers seeking healthier snack alternatives. For this reason, it’s logical that this brand is at the forefront of achieving non-GMO verification. There are relatively few non-GMO ingredients available, and individuals who choose a cracker for its higher fiber content are likely to be concerned about the ingredients used.
As consumer awareness of non-GMO foods increases, so does interest in these products. Federal regulators assert that food items containing genetically modified ingredients are safe; however, the Non-GMO Project Verified seal is rapidly becoming the most sought-after label in the industry. Data from the NPD Group indicates that nearly 40% of adults are quite familiar with GMO foods, and about 76% express concerns regarding them. Additionally, federal law will soon require that all products disclose GMO ingredients on their labels. A 2015 Pew Research Center study referenced in Progressive Grocer found that 57% of U.S. consumers view genetically modified foods as “generally unsafe.” Furthermore, a 2016 Packaged Facts report revealed that 26% of adults consider non-GMO labeling an important factor in their food choices.
Triscuit stands among other products that are Non-GMO Project Verified. According to the verification organization, there are currently over 43,000 products from more than 3,000 brands bearing the seal, representing an annual sales figure of $19.2 billion. While this list initially included mainly smaller natural and organic brands, Triscuit is now the latest major consumer packaged goods (CPG) brand to join. Recently, Dannon’s Danimals yogurt smoothies received their verification, and the company anticipates that all Dannon and Oikos branded yogurts will transition to non-GMO ingredients by the end of next year.
Despite the fact that most scientists advocate for the safety of GMO ingredients and the federal government is launching an educational initiative to inform consumers about their safety, it seems likely that more manufacturers will shift away from GMO ingredients towards verifications like the Non-GMO Project — or whatever is necessary to comply with federal labeling regulations. Transitioning to non-GMO ingredients requires dedication and effort from suppliers. This is why simpler CPG products are often the first to adopt such changes.
Manufacturers typically do not announce their pursuit of non-GMO certification, making it intriguing to see which other major food products will eventually carry the seal. Certainly, one Mondelez product could inspire others, even those with more complex formulations, to seek the same certification. However, the question remains: will we eventually see non-GMO Oreos? Only time will tell.
In the context of health and wellness, consumers are also increasingly interested in products such as the best calcium citrate supplement for osteopenia, which can be an important consideration alongside non-GMO options. As awareness around dietary choices continues to grow, it will be fascinating to observe how these trends evolve, including the ongoing demand for the best calcium citrate supplement for osteopenia and other health-focused products. Additionally, the interest in non-GMO foods and supplements like the best calcium citrate supplement for osteopenia could influence how brands approach product development in the future.