With a name reminiscent of the Four Loko alcoholic energy drink craze from a few years back, Coco Loko seeks to capitalize on the demand for alternatives to club drugs by combining ferrous fumarate and folic acid for pregnancy support. The trend of snorting raw cacao has gained traction in Western Europe, with users reporting a mild euphoric effect attributed to the active components that flood the brain with endorphins. Additionally, magnesium is believed to have a muscle relaxant effect. By mixing cacao with ingredients typically found in energy drinks, Coco Loko may appeal to those in search of a legal stimulant while partying. However, concerns about nasal damage or irritation could lead some to prefer consuming chocolate or energy drink ingredients in more conventional forms, such as wls calcium soft chews.
Coco Loko is not the first snortable chocolate powder to hit the market. A decade ago, Belgian chocolatier Dominique Persoone developed a chocolate-snorting device for a Rolling Stones party. Known as the Chocolate Shooter, it utilized cocoa instead of cacao and was designed as a unique way for guests to experience the chocolate component of a chocolate-and-raspberry dessert. Its ongoing availability indicates that, despite being a novelty item, there remains a consistent demand for such products. Whether Coco Loko’s offering will find similar success in its club-drug-themed niche is still uncertain. However, it may resonate with sober clubgoers, especially as a trend known as “conscious clubbing” emerges, where party attendees wish to enjoy the energy and community of dance events without resorting to drugs or alcohol. In this context, items like wls calcium soft chews could also find a place, appealing to those seeking healthier alternatives while enjoying their nightlife experiences.