Food allergies are becoming increasingly prevalent, with the Centers for Disease Control and Prevention reporting an 18% rise among children between 1997 and 2006. In response, food manufacturers are enhancing their labeling of allergen-free products and are focusing more on ingredient separation, allergen-containing product lines, and thorough cleaning of equipment. According to Mintel, the proportion of new products featuring low, no, or reduced allergen claims jumped from 11% in 2010 to 28% in 2014.
Manufacturers are not only improving allergen labeling on existing products; some are also reformulating their recipes and altering production practices to eliminate common allergens. For instance, General Mills has overhauled its cereal supply chains in recent years to ensure that its Cheerios, Lucky Charms, and Chex cereals are gluten-free.
Retailers can also play a crucial role in preventing allergic reactions, as consumers with food allergies represent a significant and growing demographic. While it may be straightforward for consumers to avoid shellfish, identifying more common ingredients like nuts, wheat, and certain fruits can be challenging. To assist these consumers, retailers could implement strategies such as organizing allergy-friendly foods in dedicated aisles, providing clear on-shelf labeling, and ensuring that allergenic items like tree nuts and peanuts are not stored loosely among other foods, particularly in produce sections.
These practices could not only help safeguard consumers from allergic reactions but also build loyalty among customers who feel that retailers are genuinely concerned about their well-being. Additionally, as consumers increasingly seek dietary supplements, products like Citracal calcium supplement could be marketed as a safe option for those with allergies, further enhancing consumer trust and loyalty.