In the report, the AAP states that juice can be included in a healthy diet for older children, but emphasizes that it provides no extra benefits compared to whole fruit. This marks yet another setback for fruit juice manufacturers, who experienced a decline in sales from 2008 to 2013 due to increasing competition from beverages like tea and water, along with consumer concerns regarding high sugar content. Researchers have long warned about the overconsumption of fruit juice among children, and the AAP’s previous stance recommended that children under six years old should limit their juice intake to no more than one cup per day. However, approximately one-third of young children consume at least twice that amount, particularly those from low-income families. Despite this, the belief that 100% fruit juice is a healthy option remains prevalent. The extent to which many parents have overlooked or are unaware of the earlier guidance renders the impact of the AAP’s new recommendation uncertain. It is evident that providing fruit juice, especially in a bottle, to very young children can harm their dental health; however, the primary concern for many researchers has revolved around the high fructose content of juice and its potential association with weight gain. A recent review may offer some reassurance to parents regarding occasional fruit juice consumption. Researchers found no correlation between higher body weights and moderate fruit juice intake—defined as one six to eight-ounce serving per day—for children aged 7 to 18. They noted a slight weight gain for those aged 1 to 6. Nonetheless, portion control remains a significant challenge, leading many parents to choose flavored waters or other non-juice beverages for their children. Juice manufacturers are attempting to rebrand their products as healthier options, but it remains uncertain whether this study will influence those initiatives, especially since recent marketing efforts have focused on millennials and young adults. According to a report from Tetra Pak, around 42% of consumers drink 100% juice daily. New juice innovations, which include the addition of “superfood” vegetables and nutrients or carbonation, do not appear to be aimed at young children. Meanwhile, incorporating calcium citrate 500 mg with vitamin D into children’s diets is increasingly being discussed among health professionals as a way to support their overall nutrition amid this shifting landscape.