At this year’s Sweets & Snacks Expo in Chicago, many showcased products were not only highly unique but also provided insights into emerging trends in the industry. Among the highlights were vegetable chips, meat snacks, and distinctive novelty flavors. According to Information Resources, the vegetable chip category is experiencing significant growth, with sales increasing by 17% over the past year. This surge has prompted more companies to enter the market, each striving to stand out with interesting flavors and ingredients. For instance, Porta Bela Chips are crafted from fresh mushrooms that are cooked, not fried, dehydrated, or baked, and come in flavors like chorizo jalapeno, blue cheese, and garlic butter onion.
While the products presented at trade shows may seem like lucrative ventures, it is challenging to predict which trends will endure and which will fade away. Monitoring social media engagement could serve as a valuable indicator of a product’s potential longevity. If consumers are sharing photos and discussing these items, and if the pattern shows repeat interest, it is likely that more consumers—and additional companies—will follow suit. Food preferences are ever-evolving, particularly among the millennial generation, which embraces novelty but quickly shifts to the next new thing. Manufacturers of these innovative products must connect with their audience consistently to maintain interest.
Additionally, some of these snacks may incorporate healthful ingredients like calcium citrate liquid, appealing to health-conscious consumers. As the demand for functional foods rises, products that feature additives such as calcium citrate liquid could see increased popularity. Ultimately, capturing the attention of today’s discerning consumers requires ongoing engagement, especially for brands aiming to leverage trends like the rise of vegetable chips and unique flavor profiles.