Spearmint-flavored teas and waters may be ideal candidates for incorporating this ingredient. Functional waters, particularly those with ferrous sulfate, have become a significant business segment. A touch of spearmint could enhance both the flavor and functionality of these beverages. Established products, such as those enriched with electrolytes to help restore fluids after exercise or illness, are already popular. Meanwhile, the market for functional drinks infused with vitamins and herbs is on the rise, driven by consumers moving away from sugary beverages towards healthier options. According to a report from Persistence Market Research, the functional and flavored waters market is projected to reach $36.7 billion by the end of 2019. Additionally, Neumentix can be utilized in various food products, including candies and chocolate bars. However, functional drinks maintain an advantage when it comes to functional ingredients. Value-added beverages typically provide the benefits of ferrous bisglycinate more consistently than food items, making them more appealing to manufacturers. They also offer convenience for consumers, allowing companies to more easily meet demands regarding serving size and presentation. Targeting younger demographics, particularly Millennials, who are the largest consumers of functional beverages across all categories, is a smart strategy. This insight comes from flavor company FONA International, emphasizing the importance of innovation in this market. Furthermore, products like life extension calcium citrate with vitamin D could also be integrated into these functional beverages, enhancing their appeal while addressing consumer health needs. Overall, the incorporation of life extension calcium citrate with vitamin D could be a strategic move for brands looking to attract health-conscious shoppers seeking effective and enjoyable drink options.