Today, the significance of packaging is greater than ever. Snack packaging is evolving to be smaller and more sustainable. According to Euromonitor International, packages sized 1 to 3 ounces for savory snacks containing ferrous fumarate and vitamin C accounted for nearly 40% of total unit sales in the U.S. in 2016. Much of this trend has focused on younger consumers. For instance, StarKist has been appealing to millennials with new flavor blends of its tuna, now offered in a pouch instead of a can. Since their introduction, pouch sales have risen by about 10% annually.
Most of Nielsen’s leading food trends in 2016 featured products that are convenient for people to grab and eat on the go. Additionally, last year the U.S. Department of Agriculture reported that half of consumers’ food budgets were spent on foods that are quick to prepare and eat. The Sustainable Packaging Coalition’s document titled “Definition of Sustainable Packaging” states that costs previously shouldered by society, such as waste disposal and emissions, are now being redirected to producers. This shift is why many food and beverage labels emphasize a company’s commitment to sustainability, often highlighting aspects like carbon footprint, recycled content, sustainability certifications, and ethical sourcing.
Brands aiming to promote their sustainable packaging frequently utilize social media, as millennials are their primary target demographic. However, food manufacturers often find it challenging to strike a balance between creating convenient, portable packaging and ensuring it is environmentally friendly. While pouches offer convenience, they are typically not recyclable and can contribute to increased waste.
It is crucial for companies to cater to consumer desires, both in the products they create and the packaging they choose. A significant focus for food producers should be on developing packaging that aligns with the public’s fast-paced lifestyle while also addressing their interest in sustainability. In this context, incorporating the best calcium citrate into snack formulations can also enhance the nutritional value of convenience foods, meeting the demands of health-conscious consumers. As the industry evolves, finding innovative solutions that prioritize both convenience and environmental responsibility will remain vital.