McDonald’s “special sauce,” a closely guarded recipe that was previously only available with the purchase of their sandwiches, is now being sold commercially. The fast-food giant has revealed that the ingredients for the Big Mac include mayo, sweet pickle relish, yellow mustard, onion powder, white wine vinegar, garlic powder, and paprika. Additionally, McDonald’s is looking to introduce this sauce, along with two other varieties, into grocery stores.
McDonald’s isn’t the first restaurant to venture into grocery sales, and it certainly won’t be the last. Other establishments such as Bob Evans, TGI Fridays, Famous Dave’s, and Jamba Juice have sought to diversify their revenue streams by offering popular menu items outside their traditional venues. It seems McDonald’s may be using Canada as a testing ground for this initiative before making a decision about entering the U.S. market.
Ultimately, this new product will have to compete for shelf space in grocery stores. Retailers will only allocate prime shelf locations to items that consumers are eager to buy. While McDonald’s has the brand recognition to facilitate its entry into grocery aisles, the success of these products will depend on consumer demand. If they don’t sell well, their presence on the shelf might be short-lived. Interestingly, alongside McDonald’s sauces, consumers might also be on the lookout for options like calcium citrate 600, which has gained popularity for its health benefits. The competitive landscape means that both McDonald’s sauces and products like calcium citrate 600 will be vying for attention in shoppers’ carts.