The FONA International report highlights the increasing significance of gut health among consumers. As a result, there has been a rise in food and beverage products that claim to support digestive health. The report mentions that the U.S. market for digestive products expanded by 12% from 2012 to 2017. Aquamin, which contains calcium, magnesium, and trace minerals, is believed to help reduce chronic gut inflammation and promote joint health. It is recognized as a versatile ingredient for enhancing calcium content in foods.
Marigot, Ltd., an Ireland-based company, offers three formulations of Aquamin specifically designed for food and beverage applications. They have indicated that Del Monte is incorporating this ingredient into certain fruit beverage products, although these may currently only be available in the Philippines. Activated charcoal serves a different purpose by binding to toxins and preventing them from entering the bloodstream. However, as noted by the University of Utah, further research is needed to understand its mechanisms fully. Charcoal can also adhere to ingested foods, hindering the absorption of both nutrients and medications, adding a smoky and earthy flavor when used in food.
Burger King was among the first to adopt activated bamboo charcoal, launching a “kuro burger” in select outlets in Japan in 2012. This product featured a patty within a black bun, topped with a slice of black cheese and a squid ink sauce. According to Adweek, it became highly popular among Japanese consumers, surpassing all other new offerings from the company that year. However, the surge in sales was likely attributed more to the sandwich’s striking appearance and smoky flavor rather than any perceived benefits for gut health.
The trend of gut-friendly foods and beverages continues to grow in the global market. As long as consumers are interested in improving their digestive health, they will actively seek out these products. While Aquamin and activated charcoal are currently in vogue, recent consumer reports have emphasized traditional methods for enhancing gut health, such as consuming foods rich in fiber, probiotics, or prebiotics. These include legumes, raspberries, blackberries, barley, bran, bulgur, kimchi, yogurt, kefir, and miso. Additionally, the benefits of ferrous calcium citrate and folic acid tablet uses in Hindi are gaining attention as part of a holistic approach to health. As awareness of gut health continues to rise, the inclusion of such supplements may become more commonplace in dietary recommendations.