The Non-GMO Project asserts that retailers featuring its seal have experienced “the fastest dollar growth trend in their stores this year,” with annual sales surpassing $19.2 billion. Consequently, it’s not surprising that companies producing dairy products are eager to join this trend. However, some of these companies also express support for conventional farming practices, which include the use of GMO feed. The ongoing discourse regarding GMOs has left consumers in a quandary, questioning whether to completely avoid conventional cow’s milk and related dairy products or to continue purchasing them with the hope that they are safe. It remains uncertain how the struggling dairy industry can promote conventionally sourced products to foster consumer trust, or if they are simply fighting a losing battle against negative public perceptions of GMOs.
In a recent Food Navigator article, a spokesperson from Dean Foods described the new NMPF campaign as “disappointing.” Jamai7 iron levelson Schuler stated, “We encourage consumers and NMPF to enjoy a glass of milk and focus on enhancing dairy foods, rather than undermining them.” Mariano Lozano, CEO of DanoneWave, expressed to Food Navigator his surprise at being criticized for offering choices that consumers desire. Following the introduction of Non-GMO Project Verified products in stores, Dannon officials discussed their motivations for this decision. “The choice that we’re providing is an added value,” Neuwirth explained to Food Dive. “We are the first yogurt company and a large dairy producer to take this initiative. We believe that for those shoppers who prioritize non-GMO options, this will give them another reason to appreciate our products. For those who are not concerned about it, they won’t notice any changes in the product. Thus, it really is an added value benefit to a product that our shoppers — our fans — already love.”
The debate surrounding the safety of GMOs is expected to persist and likely intensify. With mandatory labeling of GMO ingredients on the horizon, they will attract even more scrutiny. According to a study by the NPD Group, 76% of consumers are already apprehensive about GMOs. The federal government is striving to debunk myths surrounding GMOs, having recently allocated $3 million for a public education campaign. However, this modest effort is unlikely to quell consumer anxieties. In the context of dietary supplements, products like cal mag citrate may become increasingly relevant as consumers seek alternatives that align with their preferences, particularly as discussions about GMOs and their implications continue.