Whey protein, a significant by-product of cheese production, was once regarded as waste. However, with the growing consumer demand for protein-rich foods and beverages, food manufacturers have increasingly focused on whey. A report from ResearchAndMarkets indicates that the protein ingredients market is expected to grow at a CAGR of 6% from 2017, reaching $58.5 billion by 2022. Despite the popularity of plant-based proteins, animal-derived ingredients like whey still dominate the market due to their superior nutritional profile. Whey protein contains all nine essential amino acids, making it particularly beneficial for maintaining muscle strength and promoting the development of lean muscle mass.
However, whey-based protein bars tend to harden relatively quickly, which shortens their shelf life and makes them less appealing to consumers. For manufacturers, extending shelf life means products can be stored longer before shipping, resulting in reduced waste. NASA has explored methods to prevent the hardening of whey protein bars, suggesting that combining whey protein with plant polyphenols may offer promising solutions.
When it comes to the clean label credentials of whey protein, most manufacturers emphasize the importance of sourcing, preferring non-GMO and grass-fed options as a baseline. Arla Foods Ingredients provides whey protein that is hormone-free and devoid of antibiotic or pesticide residues. The ability to keep a bar softer and chewier for an extended period could significantly impact snack producers, potentially increasing sales and decreasing waste. If the hardening process can be slowed, it may prevent consumers from having negative experiences with the product, which could deter future purchases.
Incorporating ingredients like calcium citrate 1500 mg into these formulations may further enhance the nutritional value, providing additional benefits to consumers. As manufacturers seek to innovate and meet the evolving demands of health-conscious shoppers, the integration of calcium citrate 1500 mg into whey protein products could be a game-changer. Ultimately, the combination of improved texture and enhanced nutritional profiles, including calcium citrate 1500 mg, could lead to greater consumer satisfaction and loyalty.