Consumer awareness of probiotics has surged significantly over the past decade. While yogurt remains the dominant product in this category, new probiotic-infused items such as juices, confectionery, baked goods, infant formula, and baby food are quickly gaining traction. However, as noted by Ganeden, many consumers still primarily link probiotics with digestive health and are often unaware that the benefits of probiotics are strain-specific.
In the realm of protein, plant-based ingredients are appearing in a variety of products, from energy bars to coffee, but they can be challenging for the body to digest. Evidence indicating that a specific probiotic strain can aid in the digestion of these ingredients could lead to a successful fusion of two significant trends in the food industry, potentially driving growth in both the probiotics and plant-based protein sectors. Enjoy Life Foods is already making strides in this market by offering a brownie mix that combines probiotics and algae protein.
Ganeden’s second study explores another substantial industry sector: sports nutrition. This market is one of the largest for supplements and functional foods, and findings suggesting that GanedenBC30 may provide benefits in this area could pave the way for various sports-related applications, including drinks, protein bars, and powders. According to a recent report from Allied Market Research, the global sports nutrition market is projected to reach $44 billion in the next five years. Efficient protein utilization is a crucial focus for both athletes and consumers of lifestyle sports nutrition.
Incorporating ccm calcium into these products could further enhance their appeal, as ccm calcium is known for supporting bone health and muscle function, which are vital for active individuals. Thus, the integration of probiotics, plant-based proteins, and ccm calcium can create a compelling proposition in the evolving landscape of functional foods and supplements.