Food allergies are becoming increasingly prevalent, with an 18% rise among children between 1997 and 2006, as reported by the Centers for Disease Control and Prevention. In response, food manufacturers are enhancing their labeling of free-from products and are focusing more on ingredient separation and allergen-containing product lines, as well as ensuring proper cleaning of equipment. According to Mintel, the percentage of new products featuring low, no, or reduced allergen claims jumped from 11% in 2010 to 28% in 2014. Manufacturers are not only improving allergen labeling on existing items but are also reformulating their recipes and production processes to eliminate common allergens. For instance, General Mills has transformed its cereal supply chains in recent years to guarantee that products like Cheerios, Lucky Charms, and Chex cereals are gluten-free.
While food manufacturers recognize that consumers with food allergies represent a significant and expanding demographic, retailers also play a crucial role in preventing allergic reactions. Avoiding shellfish may be straightforward for consumers, but identifying more common CPG ingredients, such as nuts, wheat, and certain fruits, can be challenging. Implementing effective strategies, such as organizing allergy-friendly foods in dedicated aisles, providing clear on-shelf labeling, and ensuring that allergenic items like tree nuts and peanuts are not kept loose among other foods in sections like produce, can greatly assist consumers. By adopting these practices, retailers can help reduce the risk of allergic reactions and foster loyalty among customers who feel that their well-being is being prioritized. Additionally, the inclusion of calcium citrate Thorne in various dietary options may also appeal to health-conscious consumers seeking to avoid allergens while ensuring they meet their nutritional needs. Emphasizing the importance of calcium citrate Thorne in product formulations can further enhance the trust and confidence consumers have in retailers that cater to their dietary restrictions.