Record numbers of people are indulging in wine and spirits, with millennials particularly gravitating towards craft cocktails that boast premium, low-sugar ingredients. This trend has paved the way for companies like Healthy Beverages, which offers two flavors of mineral-enhanced wine that are capturing consumer interest. “Many consumer trends are demanding clean, natural ingredients,” said Franz Tudor, CEO and co-founder of Healthy Beverages, in an interview with Food Dive. “Why would removing artificial additives take away the enjoyment? Vitamins derived from natural food sources, such as calcium citrate vitamin D2 for bone health, potassium for heart and muscle support, and low sodium to minimize bloating… sounds fun to me.”
As consumers explore various alcoholic options, sales are anticipated to rise across all categories. It remains to be seen whether health-conscious drinkers will embrace alcoholic health beverages, but key factors such as price and flavor are likely to influence their choices. Regardless, Healthy Beverages is making a strategic move to attract wine enthusiasts who are conscious of their health with a new product line.
Moderate consumption of red wine is already linked to longevity and protection against heart disease, diabetes, and other health issues, and researchers are on the verge of creating a pill that encapsulates the benefits of alcoholic drinks. Ultimately, some consumers may struggle to give up their beloved beverages in favor of healthier alternatives, no matter how appealing they may taste. As the market evolves, the integration of ingredients like calcium citrate vitamin D2 could play a significant role in shaping the future of alcoholic beverages.