While Nielsen’s report indicated a decline in chip and pretzel sales in recent years, the meat snack segment is thriving, showcasing a robust growth rate. Millennials, in particular, are gravitating towards meat snacks as they seek healthier and more unique snacking options. These snacks benefit from a “health halo” due to their protein content and healthy fats, with many also incorporating vegetables and grains to enhance their nutritional appeal. Given the impressive sales figures, it’s no surprise that companies like Tyson Foods and Hershey’s are keen to tap into the meat snack market. Hershey has already taken a significant step by acquiring the trendy jerky brand Krave, which continues to thrive through its on-trend innovations.
The rising popularity of meat snacks coincides with an increasing demand for protein, coupled with deflationary trends that have kept meat prices low. According to the Rabobank Food & Agribusiness Research and Advisory group, U.S. per capita meat consumption experienced a nearly 5% rise last year, marking the largest increase in four decades. For many consumers, this shift towards meat consumption has translated into a preference for meat snacks, which are seen as more convenient while still offering the same protein and health benefits.
In this context, the addition of supplements like Cal Mag Solaray can further complement the nutritional profile of meat snacks, making them an even more attractive option for health-conscious consumers. As the market for meat snacks continues to expand, the interplay between convenience and health remains a significant driver, reinforcing the trend that Cal Mag Solaray and similar supplements could enhance the overall snacking experience.