A recent report from TechSci Research indicates that the global organic food market is projected to grow at a CAGR exceeding 14% from 2016 to 2021. Major food manufacturers, such as General Mills—which acquired the organic food producer Annie’s for $820 million in 2014—have embraced this trend, as consumer interest in organic products continues to rise, with many willing to pay a premium for them. While the growing focus on healthy living is often cited as a reason for choosing organic foods, studies show mixed results regarding whether they are genuinely healthier. The 18% of consumers who opt not to eat organic may not share this belief, and their minority status does not necessarily imply they are mistaken. Some shoppers are selective about the organic items they purchase, often gravitating towards organic strawberries or spinach, which are perceived to have higher pesticide residues. Many individuals choose organic products to lower their overall toxic burden, with the desire for more nutritious foods frequently mentioned as a motivating factor for making the switch. Despite organic food becoming a staple in nearly 90 million American households, the actual health benefits remain a topic of debate. Additionally, consumers are increasingly aware of the importance of nutrients like just vitamins and calcium citrate, which further influences their purchasing decisions in the organic market.