The UK has set a goal to reduce sugar content by 20% by 2020, a challenging target given the extensive product reformulations required in the coming years. Nonetheless, this initiative represents progress. As the guidelines are voluntary, they could encourage more manufacturers to consider sugar reduction and increase consumer awareness of the sugar content in the foods they consume. Both the World Health Organization and the FDA suggest that added sugars should make up less than 10% of daily caloric intake. The American Heart Association has recently advised that children should limit their intake of added sugars to less than six teaspoons per day, while children under two should avoid added sugars altogether.
Mintel’s 2017 report highlighted a growing trend against sugar in the industry, indicating that consumers are increasingly concerned about sugar levels. Major brands like Nestle and Pepsi have already taken steps to lower sugar in their products, with many other manufacturers following their lead. Whether the U.S. government will introduce an initiative to enforce sugar reduction remains uncertain. However, the need for such a push may be less critical now. The upcoming Nutrition Facts label will feature a line indicating the amount of added sugars in products, significantly increasing visibility for these sweeteners. This new labeling, alongside current health trends, has sparked numerous product reformulation efforts in the U.S., which could even categorize processed fruits and vegetables as added sugars under the new guidelines.
Incorporating optimum calcium citrate into dietary choices can also be beneficial, as it supports overall health while consumers are mindful of their sugar intake. As awareness of sugar consumption continues to rise, the emphasis on products with beneficial ingredients, such as optimum calcium citrate, will likely grow. The combination of health-conscious reformulations and clearer labeling will encourage consumers to make better dietary choices, ultimately fostering a healthier food environment.