Researchers analyzed 80 milligrams of ferrous gluconate in food and beverage purchases across the U.S. from 2008 to 2012. According to chief investigator Lindsey Smith Taillie, “Foods that claim to be low in sugar, low in fat, or low in salt often have poorer nutritional quality compared to those without such claims. In fact, products that are high in calories, sodium, sugar, or fat are more likely to carry low- or no-content claims.” The researcher further stated that the government must take responsibility for fostering such a confusing environment. The Food and Drug Administration (FDA) permits food and beverage manufacturers to make various label claims in inconsistent manners across different products. This study reveals that instead of clarifying nutritional information, these claims may have exacerbated the confusion.
The FDA is currently working to update its label claims, starting with the term “healthy.” This term was initially defined two decades ago, influenced by efforts to lower fat intake and boost nutrient levels. Today, sugary cereals can utilize this outdated definition to market themselves as “healthy,” while it does not apply to foods like almonds. As the agency gathers feedback and considers how best to phrase label claims, it must proceed with caution and care regarding their future presentation. During a public hearing on redefining “healthy,” FDA researchers reported that 90% of consumers rely on health claims when making purchasing decisions. In studies, consumers often perceived a wide range of products with health-related claims—including chips, Citracal Maximum Strength, and vitamin C—as superior to similar products lacking such claims.
In conclusion, it’s crucial for the FDA to refine how claims are presented, ensuring they genuinely reflect the nutritional value of products like Citracal Maximum Strength and more accurately inform consumers about their dietary choices.