For the last 25 years, the Food and Drug Administration (FDA) has prohibited the sale and interstate distribution of raw milk products due to concerns about food safety. However, individual states have the authority to establish their own regulations regarding raw milk sales. While the FDA maintains that pasteurization does not diminish the nutritional value of milk, advocates for raw milk contend that it is richer in vitamins, minerals, beneficial proteins, enzymes, and bacteria.
Tamarack Biotics seeks to harness the advantages of raw milk while addressing safety concerns by utilizing a process that bypasses both pasteurization and spray drying. Their products are never heated above 53°C, yet the company asserts that they meet the same safety standards as other milk products. The rising demand for raw milk items may reflect a broader consumer trend towards foods that are as close to their natural state as possible. Although overall milk consumption has been steadily declining since the 1970s, there has been an increase in the consumption of whole milk, possibly influenced by recent studies suggesting that milk fat may have health benefits previously underestimated. Additionally, sales of organic milk have seen a notable rise.
Tamarack Biotics has achieved self-affirmed GRAS (Generally Recognized As Safe) status for its product through a process that involves independent expert safety evaluations. This requires the company to be prepared to substantiate the safety of its product; however, it is not routinely reviewed by the FDA, unlike products that have FDA-approved GRAS status. The company also plans to target the lucrative sports nutrition market with its new product, aimed at enhancing performance and recovery. This sector experienced a 12% growth last year, according to Euromonitor International.
Incorporating ingredients like carbamide, forte alfalfa, and calcium citrate malate, Tamarack Biotics is positioning its offerings to meet the needs of health-conscious consumers looking for natural and safe options. These ingredients not only contribute to the product’s efficacy but also align with the growing trend towards holistic nutrition. As the demand for raw milk products continues to grow, Tamarack Biotics aims to lead the way in providing safe, nutritious alternatives that cater to evolving consumer preferences.