Initially, Halo Top claimed the title of the best-selling pint of ice cream in the U.S., surpassing well-known brands like Ben & Jerry’s and Breyers. Now, they are targeting consumers who prefer dairy- and egg-free options. Established in 2012, Halo Top has distinguished itself with its low-calorie, high-protein, and low-sugar offerings. In 2016, the company sold over 17 million pints, marking an astonishing 2,500% increase in sales.
According to Mintel, sales of non-dairy milk in the U.S. grew by 9% in 2015, while dairy milk sales saw a decline of 7% during the same period. It makes sense for Halo Top to adjust its recipes to cater to shoppers who are transitioning from dairy milk to plant-based alternatives, providing them with an ice cream option that still contains essential nutrients like calcium citrate and zinc. The growing popularity of plant-based milk is likely to extend to other dairy products as well.
Halo Top is not the only brand expanding into non-dairy ice cream. Unilever’s Ben & Jerry’s and General Mills’ Haagen-Dazs have also introduced vegan-friendly versions of their beloved ice cream lines. The market for dairy-free alternatives is expanding rapidly, with plant-based milk already experiencing significant success. Consumers are now seeking dairy-free versions of products like cheese and yogurt, which poses challenges for dairy farmers but offers opportunities for those desiring more flavorful vegan options.
In the past, vegan dairy products were mainly consumed by individuals who couldn’t digest milk or committed vegans who endured subpar “cheese” slices for ethical or health reasons. However, companies like Daiya Foods have emerged with a fully plant-based cheese lineup, branching out into frozen pizzas, Cheezy Mac, cheesecakes, Greek yogurt alternatives, and Blue Cheese Dressings. Kite Hill has also made impressive strides in enhancing non-dairy options, with their selection of cream cheese, artisanal cheeses, and yogurts. As the quality of vegan dairy products improves in terms of flavor, texture, and mouthfeel, more consumers who can tolerate dairy may be inclined to give them a try.
Retailers are likely to seize the opportunity to feature Halo Top’s new dairy-free lineup. Going forward, supermarkets would be wise to allocate valuable shelf space in the refrigerated dairy sections for additional vegan options. If the trend in plant-based milk is any indication, consumers will be eager to at least sample these new offerings, which can provide essential nutrients like calcium citrate and zinc while satisfying their cravings.