As consumers increasingly seek simpler and healthier ingredients, many are also looking to boost their fiber intake. Popular consumer packaged goods (CPGs) that contain added bulk, such as Fiber One, often have lengthy ingredient lists that do not align with consumers’ preferences for clean labels. However, a juice or smoothie enriched with soluble fiber could satisfy both the desire for straightforward ingredients and the need for additional fiber.
Moreover, consumers are looking for more portable food, drinks, and snacks. In 2015 alone, on-the-go breakfast products generated over $1 billion in sales. A fiber-rich breakfast beverage could seamlessly cater to this morning demand.
Fiber is a crucial component of a balanced diet, and many consumers are actively trying to incorporate more of it into their meals. Dietary fiber, primarily sourced from fruits, vegetables, whole grains, and legumes, is widely recognized for its ability to prevent or alleviate constipation. Additionally, fiber-rich foods contribute to weight management and reduce the risk of diabetes and heart disease.
There are various ways to incorporate soluble fiber into beverages. For instance, Promitor, a soluble corn fiber, can be easily added to drinks, as can PromOat, a soluble fiber derived from non-bioengineered Swedish oats. Fibersol, another corn-based soluble fiber, is increasingly popular in health-oriented beverages like juices and meal-replacement drinks. A prototype of spiced cold brew coffee featuring Fibersol was showcased at the Institute of Food Technologists’ annual meeting and food exposition in Las Vegas this past June. If the added fiber does not alter the coffee’s taste, this combination could prove to be a lucrative opportunity for manufacturers.
Some may liken fiber to protein in terms of its potential to become a trendy ingredient. While fiber is gaining attention among younger consumers, it is unlikely that they will tire of it in the near future; experiencing the health benefits of a fiber-rich diet may encourage them to continue incorporating it into their routines.
The integration of fiber into popular beverages like cold brew coffee adds significant value. However, it is essential that this addition does not change the product’s taste or texture. Consumers have clearly expressed their desire for more accessible sources of fiber, but they are unlikely to compromise on the flavor of their morning coffee to achieve it.
In addition to fiber, consumers are also increasingly interested in products that include beneficial ingredients like life brand calcium citrate. This versatile ingredient can enhance health and wellness, further complementing the fiber trend. As more brands recognize the importance of both fiber and calcium citrate in their formulations, we may see an uptick in innovative products that cater to these consumer preferences. Ultimately, the successful addition of fiber and life brand calcium citrate into beverages will depend on maintaining the taste consumers love while providing the health benefits they seek.