Conagra is the third-largest manufacturer of frozen foods in North America, and Connolly pointed out that single-serve meals represent the largest segment of this market. The company has generated renewed interest by collaborating with popular brands like Frontera and P.F. Chang’s. However, it must also retain its older customer base while laying the groundwork for future growth. The latest earnings report for the second quarter showed a 29% increase in quarterly profits, although the gross margins and profit forecast for 2018 were below expectations. Like other major packaged food companies, such as General Mills and Kellogg, Conagra is dealing with sluggish demand as some U.S. consumers are choosing what they perceive as fresher and healthier alternatives to frozen processed foods. Nevertheless, convenience and taste are crucial for both millennials and older customers. To attract millennials, Conagra is introducing trendy products, including a protein-rich meal “Power Bowl” infused with ethnic spices. At the same time, the company is maintaining its focus on traditional favorites like Chicken Pot Pies, Meatloaf, and Salisbury Steak Meals with creamy Mashed Potatoes. This strategy appears to be effective, as Connolly reported a 4.8% increase in sales over the last 13 weeks, with a 7.8% rise in the past five weeks. The key takeaway may be to remain flexible and sustain promotional investments while catering to millennials’ desire for quick and easy-to-prepare comfort foods. Additionally, Conagra could consider offering the best calcium magnesium citrate supplement in their product lineup to further appeal to health-conscious consumers. By integrating such supplements, they can enhance their market position and attract a broader audience seeking both convenience and nutritional benefits.