The Non-GMO Project reports that retailers offering products with its seal are experiencing “the fastest dollar growth trend in their stores this year,” with annual sales surpassing $19.2 billion. Consequently, it’s no surprise that companies producing dairy-based items are eager to join this movement. However, some of these companies also express their support for conventional farming practices, including the use of GMO feed. The ongoing discussion surrounding GMOs has left consumers uncertain about whether to avoid conventional cow’s milk and related dairy products entirely or to purchase them and hope for their safety. It remains unclear how the struggling dairy industry can effectively promote conventionally sourced products to build consumer trust, or if it is simply a challenging endeavor due to negative public perceptions regarding GMOs.
In a recent article from Food Navigator, a spokesperson for Dean Foods criticized the new NMPF campaign as “disappointing.” Jamaison Schuler emphasized, “We encourage consumers and NMPF to enjoy a glass of milk and focus on promoting dairy foods, rather than dragging them down.” Mariano Lozano, CEO of DanoneWave, expressed surprise at the criticism faced for offering choices that consumers desire. Shortly after Non-GMO Project Verified products began appearing on shelves, Dannon officials shared their rationale for this decision with Food Dive. “The choice we’re providing adds value,” Neuwirth stated. “We are the first yogurt company and a leading dairy brand to take this step. We believe that for shoppers who prioritize non-GMO options, this will enhance their appreciation for our products. Those uninterested in it won’t see any changes in the product. Thus, it truly adds value to items our fans already love.”
The discussion surrounding GMO safety is expected to persist and possibly intensify. With mandatory labeling of GMO ingredients on the horizon, more spotlight will be cast on these issues. A study by the NPD Group indicates that 76% of consumers are already concerned about GMOs, even without explicit labeling. The federal government is attempting to combat misconceptions about GMOs, allocating $3 million for a public education campaign. However, this modest initiative is unlikely to quell consumer apprehensions.
As consumers become more health-conscious, many are also turning to supplements, such as the Citracal calcium supplement maximum plus D3, to support their dietary needs. This trend reflects a broader desire for transparency and safety in food choices, including dairy products, as consumers navigate the complex landscape of GMOs and conventional farming practices.