The shift towards plant-based products, regardless of their ingredient sources, is fueled by two major trends in the food industry: the demand for protein and the clean eating movement. “Younger consumers, particularly millennials, are seeking alternatives to red meat while still wanting to maintain their protein intake,” said Guy Crosby, science editor for America’s Test Kitchen and an adjunct associate professor at the Harvard School of Public Health, in an interview with Food Dive. According to HealthFocus data, 17% of U.S. consumers aged 15 to 70 report following a predominantly plant-based diet, with 60% indicating they are reducing their consumption of meat products. Among those cutting back on animal-based proteins, 55% consider their dietary changes permanent, while 22% hope to make it so.
Fortunately for consumers, scientists and ingredient manufacturers are actively exploring meat alternatives that deliver satisfying, protein-rich foods. A diverse range of protein sources is being utilized, including rice, peas, potatoes, pumpkins, black beans, algae, chia seeds, hemp, and soy. Research from SPINS supports the trends that Nellson is witnessing in the plant-based product market. From 2015 to 2016, sales of energy bars and gels containing soy increased by just 2%. In contrast, meal replacements and supplement powders made with emerging protein sources like peas, beans, and algae experienced an impressive 18.7% growth.
Major companies are making significant investments in the plant protein sector, focusing on dairy alternatives, meat substitutes, protein bars, and powders. Earlier this year, Danone acquired the rapidly growing organic food company WhiteWave, positioning itself as a leader in soy and plant-based products with brands like Silk and SO Delicious. Last year, Tyson Foods took a 5% stake in Beyond Meat, which utilizes non-meat protein sources such as soy and pea to create plant-based products that mimic meat. Additionally, the original PowerBar brand recently launched a line of plant protein bars, while personal care brand Burt’s Bees introduced plant-based protein shakes.
There is considerable interest among a wide array of manufacturers looking to enter the rapidly growing plant-based protein market. However, challenges persist when working with these proteins. Primarily, it is essential that products taste good, and there are ongoing concerns regarding whether these products can be produced at a scale and cost that will attract a broad consumer base. Notably, the inclusion of calcium citrate at levels of 200 mg to 950 mg in some formulations could enhance the nutritional profile of these plant-based options, making them even more appealing to health-conscious consumers.