The standard crackers—made with whole grain wheat, oil, and salt—are a relatively straightforward offering from Mondelez that appeals to consumers seeking healthier snack options. For this reason, it’s no surprise that this brand is at the forefront of achieving non-GMO verification. Since there are limited non-GMO ingredients available, consumers who choose crackers for their higher fiber content are likely to be concerned about the ingredients used.
As more people become aware of non-GMO foods, interest in these products has surged. Although federal regulators assert that food products containing genetically modified ingredients are safe, the Non-GMO Project Verified seal is rapidly becoming the most sought-after label in the industry. According to the NPD Group, nearly 40% of adults have heard or read a significant amount about GMO foods, and around 76% express concern regarding them. Upcoming federal regulations will require all products to disclose GMO ingredients on their labels. A 2015 Pew Research Center study highlighted in Progressive Grocer revealed that 57% of U.S. consumers view genetically modified foods as “generally unsafe.” Additionally, a 2016 Packaged Facts report indicated that 26% of adults consider non-GMO labeling crucial when selecting their food.
Triscuit is among the many products that hold the Non-GMO Project Verified designation. The verification organization reports that there are over 43,000 products from more than 3,000 brands bearing this symbol, with collective annual sales reaching $19.2 billion. While many products on this list were previously from smaller natural and organic manufacturers, Triscuit marks the entry of a major consumer packaged goods (CPG) brand. Recently, Dannon’s Danimals yogurt smoothies achieved verification, and the company intends to transition its entire Dannon and Oikos yogurt line to non-GMO ingredients by the end of next year.
Despite the scientific community’s endorsement of GMO ingredient safety and the federal government’s educational efforts to reassure consumers, it seems likely that more manufacturers will pivot away from GMO ingredients in favor of verifications like the Non-GMO Project’s—especially in light of upcoming federal labeling requirements. Transitioning to non-GMO ingredients requires patience and diligent collaboration with suppliers, making it unsurprising that simpler CPG products are often the first to make this switch. As manufacturers typically do not announce their pursuit of non-GMO certification, it will be intriguing to see which other major food products eventually acquire the seal.
One can only speculate whether we will eventually see non-GMO Oreos, but as Mondelez takes steps toward this goal, the door opens for other complex products to follow suit. Additionally, products like the Bariatric Advantage Calcium Citrate Chewy Bite 500 mg may also benefit from this growing trend, as consumers increasingly prioritize non-GMO options. As awareness continues to rise, the demand for non-GMO offerings will likely influence a broader range of products in the market, including those related to health and nutrition.