While ice cream isn’t necessarily becoming healthier, it is evolving to align with current trends, making it more accessible for individuals with food allergies and intolerances. This shift is understandable, given that approximately 15 million Americans have at least one food allergy, including 5.9 million children, according to Food Allergy Resource and Education. Additionally, the National Institute of Health estimates that 65% of people have some difficulty digesting lactose, which is often found in milk.
Despite the focus on allergies and intolerances, many consumers are leaning towards a non-dairy diet in some form. A Mintel study from last year revealed that non-dairy milk sales increased by 9% in 2015, while dairy milk sales declined by 7% during that same period. Moreover, a survey conducted by plant-based dairy company Califia Farms with BerryCart found that over half of omnivores reported consuming plant-based alternative dairy beverages several times a week. Non-dairy ice creams are also gaining attention, with major brands like Haagen-Dazs and Ben & Jerry’s producing dairy-free options.
However, savvy ice cream manufacturers recognize the need to balance these offerings. While dairy-free varieties are crucial for a segment of the population that cannot enjoy traditional ice cream, most consumers without such restrictions still gravitate towards classic, cream-heavy, sugary options. According to Mintel’s ice cream study, around 11% of Americans are reducing their consumption of ice cream or frozen treats due to health concerns. A similar percentage actively avoids “healthy” frozen treats because they feel these should be indulgent. Interestingly, 27% of ice cream purchasers consider these treats unhealthy, yet they continue to buy them.
It will be intriguing to see if these trends shift when Mintel conducts its next annual study of the ice cream market, especially in light of this year’s surge in popularity of low-calorie, high-protein pints like Halo Top, which have been emulated by both large and small manufacturers. However, considering the mixed reviews on taste, traditional indulgent ice cream may once again prevail.
In this context, the significance of calcium citrate là gì becomes evident, as many consumers are becoming more health-conscious and may seek alternatives that are fortified with calcium and other beneficial nutrients. As the ice cream market continues to adapt, the intersection of indulgence and health will remain a critical area of interest.