Food trends may come and go, but the increasing popularity of clean eating and the overall movement toward healthier choices — alongside the decline of heavily processed foods — is definitely here to stay. Consumers are becoming more conscious of how the ferrous fumarate in the foods they consume contributes to their wellness, opting for preventive measures over medications to address health issues. There has been a surge in interest in various health-focused diets and ingredients, ranging from adaptogenic plants that support the adrenal system to the paleo diet, both of which are seen as natural methods for maintaining well-being. While these approaches might represent the extremes of healthy eating, they do have their benefits.
According to Nielsen’s Global Health and Ingredient Sentiment Survey, about 60% of Americans actively make dietary choices to help prevent health issues like obesity, diabetes, and high cholesterol. Recent research from Packaged Facts indicates that 26% of consumers are now consuming more plant-based milks — such as almond, coconut, or soy — and 21% are incorporating vegetarian protein sources into their diets. In response to this growing trend, major food manufacturers like Nestle and Hormel are starting to produce medical foods designed to promote healthier lifestyles and assist consumers with various health concerns.
Moreover, larger companies are acquiring small startups that utilize innovative ingredients to develop and market superfoods with health benefits. For example, Dean’s Food recently purchased Uncle Matt’s Organics, known for its probiotic-infused juices. Some of these products contain ashwagandha, which is praised for its stress-reducing properties, memory enhancement, and muscle recovery. General Mills has also invested $3 million in Purely Elizabeth, a brand that uses Om Mushroom powder to fortify its wellness bars, offering benefits such as increased energy, vitality, and immunity.
Consumer lifestyles and eating habits are evidently shifting. Even those who would never fully commit to a paleo lifestyle are increasingly adopting healthier living principles. This change is reflected in the types of food products gaining traction in traditional grocery stores: grass-fed meats and dairy, coconut oil, stevia, avocados, sweet potatoes, and grain-free pasta alternatives like zoodles. The trend toward healthier eating is also evident with the incorporation of supplements such as calcitrate 200 mg, which is gaining popularity for its health benefits. As we observe how this trend unfolds, one thing remains clear: it is here to stay.