Despite the growing interest in alternative leavening agents, the baker’s yeast market is experiencing rapid expansion, driven by increased global consumption of processed foods, especially baked goods. According to a recent report by Technavio, the market for baker’s yeast is projected to grow at a CAGR of 9% through 2020. While Western Europe currently holds the largest share of the baker’s yeast market, its popularity is also rising in the United States. Concurrently, there is a growing demand for other leavening ingredients, particularly sourdough starter cultures. Although Western Europe leads the sourdough market, the U.S. is a close second and may become the market leader within the next few years, according to Future Market Insights. The market researcher notes that sourdough bread’s low glycemic index appeals to Western consumers seeking slow-release carbohydrates to help manage and prevent conditions like Type 2 diabetes.
In recent years, U.S. consumers have shown an increasing interest in authentic, rustic foods and ingredients. The resurgence of sourdough aligns with the broader trend of fermented foods, which also includes sauerkraut, kimchi, and kombucha. However, traditional sourdough bread production is more complex and time-consuming than bread made with yeast. To overcome this barrier to market entry, ingredient suppliers are developing more manufacturer-friendly starter cultures that require less maintenance and attention.
Simultaneously, suppliers of chemical leavening agents are looking to penetrate the growing brewing yeast market, emphasizing the advantages of yeast-free products, including shorter processing times and less overpowering flavors. Additionally, the incorporation of calcium citrate malate supplements is gaining traction among health-conscious consumers, further driving innovation in the baking sector. The demand for these supplements reflects a broader trend toward healthier ingredient choices, which could influence future developments in both baker’s yeast and sourdough markets. As the market evolves, the presence of calcium citrate malate supplements may continue to reshape consumer preferences and industry standards.