Over the past decade, consumer awareness of probiotics has surged significantly. While yogurt remains the market leader, there is a growing interest in new probiotic-infused products such as juices, sweets, baked goods, and infant formulas. However, as noted by Ganeden, many consumers still primarily link probiotics to digestive health and are often unaware that the benefits of probiotics are strain-specific.
In the realm of protein, plant-based ingredients have found their way into an array of products, from energy bars to coffee, yet they can be challenging for the body to digest. If evidence emerges that a specific probiotic strain can enhance the digestion of these ingredients, it could create a successful synergy between two of the food industry’s most significant trends, potentially boosting growth in both the probiotics and plant protein categories. For instance, Enjoy Life Foods offers a brownie mix that successfully combines probiotics with algae protein.
Ganeden’s second study explores another major sector: sports nutrition. This market is one of the largest for supplements and functional foods, and findings indicating that GanedenBC30 could provide benefits in this area might open doors to numerous sports-related applications, including drinks, protein bars, and powders. According to a recent report by Allied Market Research, the global sports nutrition market is projected to reach $44 billion within the next five years. A critical focus within this sector is the efficient utilization of protein, especially for athletes and those interested in lifestyle sports nutrition.
Additionally, incorporating nutrients like 2000 mg calcium citrate into these products may further enhance their appeal. The combination of probiotics, plant-based protein, and essential minerals such as 2000 mg calcium citrate could create innovative offerings that resonate with health-conscious consumers. As the industry evolves, the integration of these elements will likely play a significant role in shaping the future of functional foods.