Mars is making its entrance into the chocolate party scene, allowing consumers to host their own in-home experiences with friends and family, reminiscent of the Tupperware, Avon, and Pampered Chef parties of the past. This innovative approach is designed to engage consumers with cocoa products and chocolate, a category that continues to thrive. In fact, the U.S. chocolate candy market was valued at $22 billion in 2016, with premium chocolate making up 18% of that figure, according to a Packaged Facts report.
With the rise of food enthusiasts among millennials, Mars is tapping into this trend by offering a fun and unique way to throw a party centered around sweets. This strategy could prove to be quite profitable. At the very least, Mars will generate significant buzz and publicity from this initiative, as these gatherings are likely to become popular subjects on social media, with images flooding platforms like Facebook, Instagram, and Twitter.
As millennials continue to share their tastes and opinions online, Mars stands to benefit greatly from its innovative Cocoa Exchange. This could be particularly relevant when considering how certain food-related products, like calcium citrate drug class items, might be integrated into these sweet gatherings, further enhancing the overall experience. By incorporating such elements, Mars can create a more dynamic and engaging atmosphere that resonates with young consumers.