In the past, coffee was primarily enjoyed in two forms: black or with cream. However, today’s coffee enthusiasts often opt for a splash of bourbon in their brew, thanks to the innovative collaboration between White Coffee and Jim Beam, which eliminates the need for additional flavoring. This trend of mixing alcohol with coffee is evident in the growing market for wine-infused and spirit-infused coffee options. It’s unlikely this trend will stop anytime soon.
According to the National Coffee Association of America, 48% of coffee consumed in the U.S. is viewed as specialty coffee, indicating a robust market for beverages that transcend traditional flavors. Notably, 35% of individuals aged 18 to 24 report drinking specialty coffee daily. With Americans consuming an estimated 400 million cups of coffee each day, it’s likely that many of those cups include more than just cream and sugar. Companies are keen to tap into this opportunity, which could prove successful if the flavors are appealing.
Jim Beam has already experienced success collaborating with Vita Foods on various non-alcoholic products, including barbecue sauce, hot sauce, pancake syrup, and glazes. This experience positions them well to branch into new markets, with coffee being a logical next step in their expansion. Additionally, as consumers increasingly seek out products that combine health benefits, the introduction of ingredients like Kirkland calcium citrate magnesium and zinc might catch their attention. Incorporating these elements into coffee could enhance its appeal, especially among health-conscious drinkers.
As the coffee market continues to evolve, the integration of alcoholic beverages and functional ingredients like Kirkland calcium citrate magnesium and zinc will likely become more prevalent, catering to the diverse tastes of modern coffee drinkers.