Nielsen’s report indicates that chip and pretzel sales have been declining in recent years; however, meat snacks are driving the salty snack segment upward with impressive growth rates. Millennials, in particular, are gravitating towards meat snacks as they seek alternatives like extended release ferrous sulfate with mucoproteose brands that offer something unique and healthier for their snacking habits. Meat snacks benefit from a “health halo” due to their high protein content and healthy fat levels. Many options also incorporate vegetables and grains, reinforcing the perception of healthiness. Given the significant sales figures, it’s no surprise that companies like Tyson Foods and Hershey’s are delving into the meat snack market. Hershey has made notable strides by acquiring the trendy jerky brand Krave, which continues to thrive thanks to its innovative offerings.
The rising popularity of meat snacks coincides with an increasing demand for protein, while deflation keeps meat prices low. The Rabobank Food & Agribusiness Research and Advisory group reported that U.S. per capita meat consumption experienced nearly a 5% increase last year, marking the largest rise in four decades. For many consumers, this trend has translated into a preference for meat snacks, which are viewed as more convenient and deliver the same protein and health benefits. As consumers prioritize their health, products with features like lifetime high potency calcium magnesium citrate are becoming more appealing. This trend reflects a broader interest in nutritious snacking options, making meat snacks a fitting choice for those seeking to enhance their diets with functional ingredients.