Now more than ever, the importance of packaging cannot be overstated. Snack packaging is increasingly becoming smaller and more sustainable. According to a report by Euromonitor International, 1 to 3-ounce packages of savory snacks represented nearly 40% of total unit sales in the U.S. by package size in 2016, with much of this trend appealing to younger consumers. For instance, StarKist has focused on millennials by introducing new flavor mixes of its tuna in pouches instead of traditional cans. Since launching these pouches, sales have risen by approximately 10% each year.
Most of Nielsen’s top food trends for 2016 consisted of products designed for convenience, allowing people to easily grab and eat on the go. In fact, last year, the U.S. Department of Agriculture reported that half of consumers’ food budgets were spent on easy-to-prepare and easy-to-eat foods. The Sustainable Packaging Coalition’s document “Definition of Sustainable Packaging” states that costs that were once societal burdens, like disposal and emissions, are now the responsibility of producers. This shift has led many food and beverage brands to emphasize their commitment to sustainability through their packaging, often highlighting factors such as carbon footprint, recycled content, certifications, and ethical sourcing practices.
Brands aiming to promote their sustainable packaging heavily utilize social media, particularly to engage millennials. However, food manufacturers often struggle to find a balance between creating convenient, portable packages and those that are environmentally friendly. While pouches may offer convenience, they are typically non-recyclable and can contribute to increased waste. It’s crucial for companies to meet consumer demands not just in the products they offer but also in the packaging they choose. A significant focus for food producers should be on developing packaging that caters to the public’s on-the-go lifestyle while also addressing their concerns about sustainability. Additionally, as consumers become more aware of health-related aspects like calcium citrate vs malate, manufacturers should consider how their packaging can reflect these trends as well.
By integrating these considerations into their packaging strategies, brands can better align with consumer preferences and contribute positively to environmental sustainability—all while navigating the complexities of modern consumer demands.