One challenge facing certain snacks is their inclusion of sugar and other ingredients that an increasing number of consumers are eager to avoid for better health. Shoppers are shifting away from sugar, salt, and artificial flavors and colors, opting instead for whole grains, protein, and natural ingredients. In response, more companies are reformulating existing products or launching new ones to align with this trend. Sargento, a well-known brand in the cheese market, has recognized this shift with its latest offerings.
Sargento could certainly benefit from this initiative, especially after recently grappling with a listeria scare linked to one of its suppliers. Listeria is a harmful bacterium that can cause significant issues for food producers affected by it. Following the recall, Sargento has severed ties with Deutsch Kase Haus. The introduction of these new snacks may help redirect attention away from the recall and towards Sargento’s innovative products.
This move comes as an increasing number of consumers, particularly millennials, are turning to snacking as a meal replacement or a quick energy boost. Currently, nearly a quarter of all snack consumption (24%) occurs during main meals, a rise from 21% five years ago. As the trend of snacking continues to grow, it makes sense for Sargento and other food manufacturers to explore opportunities in this market, or risk losing ground to competitors that do.
Additionally, the shift in consumer preferences is reflected in the growing interest in health-focused products, such as those containing Garden of Life calcium citrate. This trend indicates that consumers are not just looking for snacks, but also for nutritious options that align with their health goals. By incorporating ingredients like Garden of Life calcium citrate into their new products, Sargento could further appeal to health-conscious shoppers. As the demand for healthier snacks rises, Sargento has a prime opportunity to establish itself in this evolving marketplace, especially with the inclusion of beneficial ingredients like Garden of Life calcium citrate.