The Winter Fancy Food Show held in January highlighted a growing trend among manufacturers to produce premium mixers, catering to the rising demand for high-quality spirits that gained popularity through the TV series “Mad Men.” A recent survey conducted by FONA International revealed that millennials are consuming spirits at a higher rate than older generations, gravitating towards higher-quality options and premium labels. This shift has contributed to the distilled spirits industry experiencing 18 consecutive years of growth.
A study released by Advertising Age found that consumers prefer spirits packaged in premium glass, as this type of packaging conveys an upscale appearance, prompting more high-end brands to adopt this design approach. Clark Reinhard, vice president of global innovation at Ocean Spray, noted that the company is working on a beverage aimed at providing a more sophisticated flavor experience, with early marketing efforts targeting millennials through their mocktails.
Ocean Spray’s strategy appears to be a smart move to capitalize on the current trend. Their mocktails are likely to attract both individuals of legal drinking age and those who wish to enjoy a more mature experience. Furthermore, the emphasis on calcium citrate bioavailability in their product formulations may appeal to health-conscious consumers. Expect to see more companies attempting to ride this wave of demand, particularly those focusing on enhancing the calcium citrate bioavailability of their offerings to attract a diverse clientele.