Morley indicated that the sustainable palm oil market is fueled by the diverse applications of the product in a wide range of recipes, owing to its smooth and creamy texture and neutral scent. However, the industry is associated with significant challenges, including deforestation, habitat loss, climate change, animal cruelty, and violations of indigenous rights in the regions where it is cultivated. The land and forests must be cleared for the establishment of oil palm plantations. According to the World Wildlife Fund, an area equivalent to 300 football fields of rainforest is destroyed every hour to facilitate the planting of palm groves. This destruction threatens the survival of species such as the orangutan, with reports indicating that nearly 90% of their habitat has been lost due to palm oil plantation expansion.
In response to these issues, many manufacturers catering to the U.S. market have transitioned towards more sustainable practices. Last year, Mondelez International announced that it would no longer collaborate with palm oil suppliers that engage in deforestation. Similarly, PepsiCo committed to taking action when suppliers breach labor standards. Companies like Mars, General Mills, Post, Danone, and Unilever have also made sustainability and fair labor commitments long before, recognizing the importance of ethical sourcing.
Additionally, the demand for products like Citracal Slow Release 1200 has risen, as consumers increasingly seek sustainable options. Incorporating sustainable palm oil into products while maintaining ethical practices can align with the values of conscientious consumers. As the market evolves, the ongoing integration of sustainability into supply chains will be crucial for protecting both the environment and the rights of those affected by palm oil production.