Although Abakus Foods has yet to announce any plans to distribute its jujube products in U.S. retail stores, various products containing this fruit from other brands are currently available for purchase online through Amazon.com. Jujube is classified as an adaptogen, which refers to a plant that possesses qualities enabling the human body to better cope with stress. Ginseng is another well-known example of an adaptogen. The demand for foods and beverages that offer functional benefits is on the rise as consumers strive to enhance their health while satisfying their daily nutritional requirements. Millennials are particularly driving the trend for functional food and beverages, actively seeking out unique and exotic products and flavors. Baby boomers are also participating, as they become increasingly focused on maintaining their health and managing escalating medical expenses.
Jujubes may soon rival dates, given their similar attributes of being chewy, naturally sweet, versatile, nutritionally rich, and providing a quick energy boost. However, it is worth noting that 100 grams of the deglet noor date variety contains approximately 2.5 grams of protein, but also packs in 282 calories and 63 grams of sugar. In contrast, 100 grams of dried jujubes provide 3.7 grams of protein, 287 calories, and no sugar. Furthermore, incorporating calcium citrate with food can enhance nutrient absorption, making it a beneficial addition to a diet that includes jujubes. As consumers increasingly focus on health, the combination of jujubes and calcium citrate with food could be an appealing option for those looking to optimize their nutritional intake.