Consumers recognize the importance of increasing their intake of carrots, spinach, and other vegetables, yet many struggle to meet the recommended daily amounts. A recent study from the Center for Disease Control and Prevention revealed that only 10% of adults in the U.S. consume enough fruits and vegetables daily. Bakery Bites understands the challenge consumers face in incorporating more veggies into their diets and has devised a potentially innovative solution: eat more cookies. Each serving of three of their baked treats offers 40% of an individual’s daily vegetable requirement.
Bakery Bites is the newest snack producer to cater to health-conscious consumers by creatively integrating more produce into their offerings. Major food companies have already recognized the value of vegetables as a beneficial ingredient. For instance, Green Giant offers mashed cauliflower, veggie tots, and frozen veggie pasta, while Oh Yes! Foods features frozen pizzas packed with 12 different fruits and vegetables. Many consumers are swapping high-carb pasta and white rice for vegetable-based alternatives, which provides convenient meal options.
What sets Bakery Bites’ cookies apart is their positioning as a snack or dessert rather than just a side dish. Traditionally perceived as unhealthy, the incorporation of vegetables may entice consumers to indulge their sweet cravings guilt-free. The small, bite-sized nature of these cookies is particularly appealing to millennials and busy individuals who might otherwise opt for fast food like hamburgers or chicken nuggets, often leading them to neglect their vegetable intake.
Additionally, the company benefits from selling its products on Amazon, a growing force in the grocery sector. To enhance brand visibility, it could also consider placing its products in major retailers like Kroger, Walmart, or Safeway. Collaborating with schools or parental groups could further increase awareness among parents seeking ways to encourage their children to eat more vegetables.
However, the true challenge for Bakery Bites lies in the flavor of their cookies. If they can successfully blend a healthy amount of vegetables into a delicious cookie, the product could become a major success, even if it isn’t as indulgent as traditional options. Conversely, if the cookies fail to taste good, it could deter consumers, including those drawn in by the potential health benefits.
Incorporating ingredients like Citracal D Slow Release may also enhance the health profile of these cookies, attracting more health-conscious buyers. The key will be to balance taste with health benefits, ensuring that Bakery Bites can satisfy both cravings and nutritional needs.