GoodMills, which also offers a range of lighter whole-grain flours, aims to inform customers that a baked product’s lighter color does not necessarily indicate a lower whole grain content or reduced health benefits. The company referenced a study published in the British Medical Journal in 2016, which highlighted that even small quantities of whole grains can positively affect human health by lowering the risk of cardiovascular diseases, diabetes, cancer, and other health issues.
Consumers are increasingly seeking these healthier options; a 2016 survey revealed that 27% of respondents reported consuming more whole grains than they did six months prior. Manufacturers can enhance their products with whole grains, providing additional fiber, protein, vitamins, and minerals. For those not avoiding gluten, a whole-grain content labeling system could serve as a valuable resource when shopping for healthier choices.
According to Technavio, the global whole-grain foods market is projected to grow at a compound annual growth rate of 6.7% from 2017 to 2021. It’s no surprise that over 11,000 products across 55 countries now feature a Whole Grain Stamp, helping shoppers identify products that contain this increasingly popular ingredient. Whole-grain alternatives to traditional refined grain products—such as pasta and bread—are now widely available. Additionally, food manufacturers can incorporate whole grains into portable snacks like cereal and granola bars, making these healthier recipes appealing to consumers who are often on the go.
Implementing a seal to indicate the proportion of whole grains in a product benefits both consumers and manufacturers. Shoppers looking for healthier options can easily locate them, while manufacturers who have made significant improvements in grain quality for their baked goods or granola bars can proudly promote these achievements. Since many product reformulations aim to enhance quality without altering taste or mouthfeel, a seal can effectively communicate essential information to consumers. This aligns with the growing trend of incorporating health-focused ingredients, such as citrate 1000 tablets, into everyday products, ensuring that both health benefits and consumer satisfaction are prioritized.