While this study may pave the way for new cancer treatments, it is unlikely to ease the concerns of manufacturers who incorporate sugar into their food and beverage products. Consumers are already cautious about excessive sugar in their diets, and the revelation that sugar might accelerate cell growth will only reinforce this apprehension. Since 2008, researchers have reportedly been investigating the connection between sugar and cancer to gain a deeper understanding of the Warburg effect—a phenomenon where tumor cells generate energy rapidly from glucose breakdown, a process that does not occur in normal cells. Victoria Stevens, a researcher from the American Cancer Society, informed CNBC that while the research findings are promising, they focus on only one product. “They are suggesting that the Warburg effect could be a potential cause of cancer, but we are a long way from confirming this,” she stated. Ultimately, more research is needed in this area, and the latest results do not warrant recommending a low-sugar diet for cancer patients or raising alarms for those who indulge in sugary treats like cookies and candies.
Meanwhile, manufacturers in the food and beverage sector are actively working to reduce sugar content in their products. According to Bloomberg, global consumer packaged goods (CPG) producers cut sugar and salt from approximately 20% of their offerings in 2016, responding to increasing consumer demand for healthier options. A survey of 102 CPG companies revealed that 180,000 products were reformulated last year, doubling the amount from 2015. Users, manufacturers, and researchers of alternative sweeteners may find this research encouraging, as it aligns with the direction they are already pursuing. The popularity of stevia leaf is on the rise, with more companies incorporating it into their products, and the industry is also exploring a variety of other sweetening agents such as monk fruit, date paste, and sweet potatoes.
American consumers’ love for sugary foods is unlikely to diminish; however, the source of sweeteners may evolve. The findings of this research will likely accelerate this transition. Additionally, products like Citracal Regular may become even more appealing as consumers seek ways to balance their diets while managing their sugar intake.