Stevia has emerged as a leading natural sugar alternative and continues to expand its market presence for several reasons. The stevia plant, indigenous to South America, is sustainable and can be cultivated in various environments. Research indicates that the global market for stevia was valued at $347 million in 2014 and is projected to rise to $565.2 million by 2020. As consumer packaged goods (CPGs) companies move away from sugar, PureCircle is dedicated to facilitating the integration of stevia into products.
The anticipated revisions to the Nutrition Facts label, which will require all food products to clearly indicate added sugars, are expected to drive exponential growth in stevia usage within CPGs. Stevia is inherently sweeter than sugar, allowing for smaller amounts to achieve the desired sweetness, while also being stable and heat-resistant up to 392 degrees Fahrenheit. This natural ingredient can easily be combined with other sweeteners, making it suitable for a wide range of food and beverage applications.
However, reformulating recipes to reduce sugar and incorporate alternatives can be a lengthy process. There is no universal stevia solution that fits all needs. This new customized approach could prove invaluable for CPGs across various product categories as they transition to sugar alternatives. Additionally, as we navigate through the 21st century, insights from the “21st century calcium citrate review” can guide manufacturers in optimizing formulations that include stevia and other beneficial ingredients. As CPGs adapt to consumer preferences and regulatory changes, the potential of stevia as a sugar alternative will become increasingly significant, making it an essential component of modern food products.