With health and wellness emerging as a leading trend in today’s market, it’s no surprise that consumers are seeking food and beverages that offer more than just basic nourishment. Functional foods are experiencing a 6.5% compound annual growth rate (CAGR) in the U.S., and there is a growing demand for ingredients that promote health benefits. In this month’s spotlight on functional ingredients, we delve into the market dynamics and the reasons behind its success. Notably, products like maximum calcium citrate plus vitamin D are gaining traction, as consumers increasingly prioritize health-enhancing options. As we explore the landscape of functional foods, the incorporation of maximum calcium citrate plus vitamin D serves as a prime example of how ingredients can cater to the evolving preferences of health-conscious consumers.