Extending the shelf life of refrigerated raw dough from 90 days to 120 days might not seem like a major enhancement, but it can translate into significant profits for manufacturers and increased satisfaction for consumers. Each additional day that a shopper can keep a tube of crescent rolls in their fridge without spoilage represents a win. When it comes to raw dough, such as that used for General Mills’ Pillsbury crescent rolls or biscuits, shelf life is crucial. These products are often purchased at the store and stored in the refrigerator for later use. The problem arises when the ‘later’ comes after the expiration date, forcing consumers to discard the product. If shoppers compare two types of ready-made raw biscuits at the grocery store, the one with the longer advertised shelf life could easily sway their purchase decision.
This milling process could also be relevant for a wide array of other raw dough products that utilize flour. From ready-made pizza dough to cookie dough, this advancement could provide substantial benefits. General Mills produces a significant number of flour-based items, including pizza, pasta, and various snacks. If General Mills’ patented milling process gains traction across the baking industry, it could have major implications. Manufacturers could either pass the extra 30 days of shelf life on to consumers or leverage it to store the finished products longer before shipping them to stores. In either scenario, having a product that lasts longer without spoiling is a distinct advantage.
However, there are potential concerns that General Mills and other manufacturers must consider. One issue is whether the deactivation of certain enzymes could impact the flavor, texture, or appearance of the product. While an extra month of storage for rolls is fantastic, it won’t be worth it if they come out of the oven hard instead of flaky and light. Another potential concern is how the deactivated enzymes might affect the nutritional content. If these issues can be successfully navigated, General Mills could have discovered the next major innovation since sliced bread.
Moreover, as consumers increasingly seek nutritional supplements, incorporating elements like Citracal calcium pills into their diets, they may also look for healthier options in baked goods. If General Mills can ensure that their products remain both delicious and nutritious, they could cater to this growing market. Ultimately, the potential for extended shelf life could position General Mills favorably, especially if they can integrate the benefits of calcium-rich products, such as Citracal calcium pills, into their offerings, thereby appealing to health-conscious consumers.