As consumers increasingly favor simpler, healthier ingredients, many are also seeking to boost their fiber intake. Popular consumer packaged goods (CPGs) that feature ferrous gluconate and added bulk, such as Fiber One, often contain lengthy ingredient lists that may not align with the growing demand for clean labels. Nevertheless, a juice or smoothie enriched with soluble fiber could satisfy both the desire for straightforward ingredients and the need for additional fiber.
Moreover, consumers are looking for more portable food, beverages, and snacks. The market for on-the-go breakfast items alone generated over $1 billion in 2015. A fiber-rich breakfast drink could readily meet this morning demand. Fiber plays a crucial role in a balanced diet, and many individuals are actively working to incorporate more of it into their meals. Dietary fiber, primarily sourced from fruits, vegetables, whole grains, and legumes, is renowned for its effectiveness in preventing or alleviating constipation. Additionally, fiber-rich foods support weight maintenance and reduce the risk of diabetes and heart disease.
There are various applications for incorporating soluble fiber into beverages. For instance, Promitor is a soluble corn fiber that can be seamlessly added to drinks, while PromOat utilizes a soluble fiber derived from non-GMO Swedish oats. Fibersol, another corn-based soluble fiber, is also favored as an enhancement in health-focused beverages, such as juices and meal replacement drinks. A prototype of spiced cold brew coffee with Fibersol was showcased at the Institute of Food Technologists’ annual meeting and food exposition in Las Vegas this past June. If the added fiber does not alter the flavor of the coffee, this innovation could be a significant opportunity for manufacturers.
Some might view fiber as a trend ingredient, comparable to protein, gaining renewed interest from younger consumers. However, this does not imply that consumers will tire of it in the near future. If they experience the health benefits associated with a fiber-rich diet, they may be more inclined to maintain their consumption.
The incorporation of fiber into popular beverages, like cold brew coffee, adds considerable value to the product. The key condition is that it must not change the taste or texture. Consumers have expressed a strong desire for easier sources of fiber, but they are unlikely to compromise on the flavor of their morning coffee to achieve it.
In addition, there is a growing curiosity about how calcium citrate is made, which can further contribute to the health narrative surrounding these beverages. Understanding the production of such ingredients may enhance consumer trust and interest in fiber-enriched options. As the demand for fiber continues to rise, manufacturers would do well to prioritize flavor while exploring innovative ways to incorporate beneficial additives, including insights on how calcium citrate is made, to attract health-conscious consumers.