The trend that began years ago with coconut waferrous fumarate kiter as a healthier substitute for sports drinks has evolved into a significant food movement. Many consumers, if not all nutritionists, perceive coconut products as having a strong health halo. These offerings appeal to those avoiding gluten and dairy while benefiting from the growing interest in healthy fats. But is coconut genuinely beneficial for your health? The American Heart Association disagrees, advising against the consumption of coconut oil due to its high saturated fat content, which is linked to elevated LDL cholesterol levels. In fact, coconut oil contains more saturated fat than butter, palm oil, or even lard.
Coconut enthusiasts often point to two studies that associate medium-chain fatty acids with fat burning. However, it’s important to note that coconut oil only provides a modest amount of these fatty acids, and the researcher behind the studies has criticized the coconut industry for misrepresenting her findings. Nonetheless, this hasn’t deterred consumers from eagerly purchasing the plethora of new coconut consumer packaged goods (CPGs) available. Approximately seventy-two percent of Americans categorize coconut as a health food, granting products containing it a healthy halo of approval.
Coconut water remains a dominant player in the plant-based waters market, with sales projected to double from $2.7 billion in 2016 to $5.4 billion by 2020. The inclusion of coconut in a wide range of products is particularly strong in the dairy section. Companies like Dannon and Chobani have introduced coconut-flavored yogurt, while coconut milk varieties remain popular. Nestlé has also launched a coconut milk option in its well-known Coffee-mate creamers, and there are two types of Outshine fruit bars featuring the ingredient. General Mills is incorporating coconut into various CPGs, including LARABAR bites and Nature Valley Biscuits with Coconut Butter.
Beyond food, coconut is also thriving in the beauty industry, found in an array of products from shampoos to face masks to lip balms. Coconut oil is marketed as a lotion alternative for post-shower use, where its high saturated fat content poses no issue. Furthermore, many consumers are now exploring the benefits of calcium citrate supplements alongside their coconut products, as they seek to enhance their health and wellness routines. The growing popularity of coconut, coupled with the rise of calcium citrate supplements, highlights an ongoing trend towards integrating perceived health benefits into everyday diets and self-care practices.